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Earlier in this section, we read about research suggesting that there is a correlation between eating cereal and weight. Cereal companies that present this information in their advertisements could lead someone to believe that eating more cereal causes healthy weight. Why would they make such a claim and what arguments could you make to counter this cause-and-effect claim?

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Final answer:

Cereal companies may use correlation between cereal consumption and healthy weight to market their products, implying causation. However, this is a correlation-causation fallacy since other factors affect weight, and causality requires experimental evidence.

Step-by-step explanation:

Cereal companies may claim that eating their products causes healthy weight as a marketing strategy to promote their products. This cause-and-effect claim capitalizes on the existing correlation between cereal consumption and weight that is suggested by research, potentially increasing sales by associating their product with health benefits. However, this is an example of the correlation-causation fallacy, where because two variables are correlated, it does not necessarily mean that one causes the other.

To counter the cause-and-effect claim, one might argue that individuals already at a healthy weight might be more inclined to eat a wholesome breakfast, which could include cereal, as part of an overall healthy lifestyle. Additionally, many other factors like exercise, genetics, overall diet, and metabolism affect one's weight. Therefore, without controlled experimental evidence, one cannot definitively state that cereal consumption alone causes healthy weight.

It is important to recognize that advertisers often simplify or amplify the message by leaving out other related factors for the sake of persuasive communication. Thus, consumer education and scientific literacy are vital to differentiate between causation and simple association.

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