Question

In our lecture about Strategic fit, we learned that a company's competitive strategy defines the set of customer needs that it seeks to satisfy through its products and services, and its supply chain strategy determines the nature of procurement and transportation of materials as well as the manufacture and distribution of the product.

Answer 1

The approach is correct but it is necessary to complete the competitive advantage, with the addition that to meet the needs of the client, it is necessary to differentiate from the competition and that is what makes an advantage in the market. Example: Shampoo companies for men, being specialized for men's hair care, have a competitive advantage in the market for these products where the target is usually women.

In relation to the supply chain, the important thing is to obtain maximum efficiency in each of the processes. Example: That the time in elaboration of the products is the best in the market.