Question

SpeakEasy, a U.S. software company that specializes in voice-recognition software, wishes to rapidly enter the growing technical translation software market. This market is dominated by firms making highly differentiated products. To enter this market, SpeakEasy would be best served if it considers a(n)_________.

a. acquisition of a highly related firm in the technical translation market.
b. vertical acquisition of a firm that uses technical translation products.
c. strategy of internally developing the technical translation products needed to compete in this market.
d. cross-border merger, preferably with an Indian or Chinese company.

Answer 1

A) acquisition of a highly related firm in the technical translation market.

Step-by-step explanation:

An acquisition is defined as a corporation being purchased by another corporation, through the selling of its stocks or the selling of its assets. An acquisition is really the fastest way of making a business grow, you just buy another company. During the last three decades the number of mergers and acquisitions has been steadily growing as multinationals consolidate their power and presence around the world.