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Increasingly, customers worldwide are demanding emphasis on local requirements and companies require efficiency as global competition increases. This has triggered an increase in the number of firms using the __________ strategy.

1 Answer

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Answer:

Transnational

Step-by-step explanation:

A transnational strategy is a strategy in which a company has operations in different countries but maintains central control and coordination among all the offices which allows to lower costs or have economies of scale. Also, this strategy takes into account the differences among countries adapting to the local market. Because of this, the answer is transnational strategy.

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