Question

Roger, a sales executive, has completed a survey of his selling area; he has located existing customers and prospects, discovered their interests, and understands their motivation for buying products. He has also segregated these customers and prospects into categories based on their potential as customers. In this scenario, Roger's next step should be to?

Answer 1

To create a commercial offer

Step-by-step explanation:

The next step is to create a commercial offer according to the client information, it means, to customize a product or service based on the client preferences taking into account the previous segmentation Roger can propose ideas according to the age, localization, interests etc, with the objective to satisfy a necessity or help to achieve the client's vision through add value network.