Question

King’s Crown, a beverage company, has launched a new energy drink. It sponsors a marathon in the city as part of its promotional strategy. It also issues a press release about the sponsorship and persuades media reporters of different newspapers to print it. King’s Crown is generating _____.A. publicityB. MarketingC. Sales ResponseD. Loyality.

Answer 1

King's Crown is generating publicity. A.

Step-by-step explanation:

When a company or an individual uses the print and broadcast media to inform the general public about its activity and operations, they are generating publicity. They wanted the public to draw attention to their product or be aware of their existence.