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____ is a measure of the intensity of competitive behavior among companies in an industry. A. Bargaining power of firms B. Character of the rivalry C. Threat of new entrants D. Threat of substitute products
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____ is a measure of the intensity of competitive behavior among companies in an industry. A. Bargaining power of firms B. Character of the rivalry C. Threat of new entrants D. Threat of substitute products

User Artilheiro
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The right answer is (B) Character of the rivalry.

User Kache
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