Final answer:
When faced with the dilemma of whether to fire a salesperson for fudging numbers on a report, the CEO of the pharmaceutical marketing company needs to consider the ethical implications of their decision. One approach to analyzing this situation is to apply the principles of business ethics. Firing the salesperson may be seen as an appropriate response to their unethical behavior, but the CEO may also choose to provide disciplinary action and implement measures to prevent similar incidents in the future.
Step-by-step explanation:
One approach to analyzing this situation is to apply the principles of business ethics. Business ethics examines the moral and ethical principles that guide behavior in the business world, including issues of honesty, integrity, and transparency.
In this case, firing the salesperson may be seen as an appropriate response to their unethical behavior. It sends a clear message that dishonesty will not be tolerated within the company and upholds the company's commitment to integrity. By taking decisive action, the CEO reinforces the company's ethical values and maintains the trust of stakeholders.
However, it is also important to consider whether the salesperson should be given a second chance. Depending on the circumstances, the CEO may choose to provide disciplinary action and implement measures to prevent similar incidents in the future, such as additional training or supervisory oversight. This decision would need to be made in light of the company's overall values, the severity of the offense, and the potential for rehabilitation and growth.
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(HBR Case Study)
by Sandeep Puri
Product Description
Publication Date: September 01, 2019
The CEO of a fictional pharmaceutical marketing company in India has positioned the company as the ethical alternative to its competitors, going as far as to change the company's tagline from "Health for everyone" to "Health with integrity." So when he learns that the firm's star salesperson fudged the numbers on a recent report, the CEO has to decide whether or not to sack him. Is firing the salesperson the right thing to do or should he be given a second chance?