Question

The new CRM system implemented by the Bug Zapper company is giving insight into the customer sales process as well as what time of year their product goes dormant in sales in the U.S. but picks up in South American countries. This new insight into their customer behavior can assist the marketing team in deciding:________________.

Answer 1

When is it the best time to change the focus of their marketing efforts from North America to South America.

Step-by-step explanation:

When it is spring and summer in North America, it is fall and winter in South America, and vice versa. The demand for Bug Zapper increases during spring and summer and decreases during fall and winter since mosquitoes and other insects don't like cold weather. So this information is useful to determine when the company must switch their marketing efforts from North America to South America and vice versa.