Question

While doing an online search for a music venue, Darcy ran across a performance of Lady Gaga that featured her hair neatly wrapped in Coca-Cola cans. The venue did not visibly identify the sponsor in any other way. Marketers would categorize this form of advertising as ____________.

a) an infomercialb) bloggingc) product placementd) interactive promotion

Answer 1

The correct answer is (c)

Step-by-step explanation:

Product placement is a type of promoting wherein obvious goods are underlined in a video creation that attracts a huge group of viewers. It is also called embedded marketing and is found in films, TV programs, individual recordings, radio and live exhibitions. In return for item publicity organisations may pay the production house in money, products, or administrations.