Question

TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is "speed." Surami is a five-gear bike, and apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the ________ of the bike.A) total customer costB) customer-perceived valueC) value-delivery systemD) value propositionE) total customer benefit

Answer 1

Answer: Value proposition

Explanation: In simple words, value proposition refers to the feature or a characteristics that is developed by innovation and adds to the value of the product in the eyes of customers.

In the given case, TBS bikes has been recently producing a bike that have some extra features apart from speed, for which they are popular in the market.

Hence we can conclude that the given case depicts value proposition.