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La Wear, a very expensive brand of clothing and accessories d of clothing and accessories, promotes its products by appointing famous personalities as its brand ambassadors. Given this information, which of the following types of advertising appeals is used by La Wear?

a) Health
b) Fear Convenience
c) Admiration

User Joum
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1 Answer

5 votes

Answer:

c) Admiration

Step-by-step explanation:

Advertising appeals are communication strategies adopted in advertising to persuade the audience to buy or act in a certain way.

La Wear is using the Admiration appeal because they are marrying the idea of famous personalities to their expensive clothing & accessories.

The connection of brand ambassadors with the La Wear appeals the audience to connect with these ambassadors and encourage to buy product because they recognize these ambassadors as a source of admiration and respect.

User TemporalWolf
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