Question

David, the CEO of a beverage company, wants to understand the reason for the erratic performance of one of the company's products—Gizell, a health drink—over the past three years. For this, David scrutinizes the biquarterly sales records of Gizell and the annual profits that the company garners from its sales.In this scenario, David is trying to analyze Gizell's _____.

Answer 1

He is trying to analyze the Gizell's Product life cycle

Step-by-step explanation:

Product life cycle is the cycle which is the progression of the item through or via 4 stages of its time on the market. The 4 stages are Growth, Decline, Maturity and Introduction.

In this case, David is scrutinizes the sales records of Gizell and the profits which garmers from its sales. He is trying to analyze the product life cycle.