Question

Prisly Inc. is a multinational company that specializes in manufacturing and selling high-end cars. It launches a new car, the Gwen 2.0, that becomes highly successful in the market because of its economical price and excellent features. However, this leads to a significant decline in the sales of Prisly Inc.’s other cars. This scenario exemplifies _____.

Answer 1

cannibalization

Step-by-step explanation:

Cannibalization of products refers to a situation where one product of the same company will "eat" (reduce) the sales of another product or products of the same company.

For example, Coke Zero cannibalized the sales of Diet Coke and regular Coke.