Answer:
Assume that the planet has a defined angular momentum (this is not true due to tidal friction). So if mass is farther away from the center of mass it will have more angular momentum, and if mass is near you will have more angular momentum.
If the mass is similar to the center of mass and slower if the mass is farther from the center of mass, an object will spin faster to combat this. Building skyscraper will also slow down the earth and dropping leaves will raise the angular velocity.
A great example of this is with figure skaters, when they want to spin faster they tuck themselves in tightly, bringing more mass close to the center of mass which increases angular velocity there.