Question

A toy manufacturer conducted a survey to estimate the market demand for its specialized wood-based toys in a foreign country. For the survey, it interviewed all the families in four rural towns of that country but it did not have sufficient information to make the distinction between those with children and those without children. The market demand forecast based on this survey failed to match the actual demand for the toys. Which of the following is the most likely reason for this failure?inappropriate sample selection due to lack of adequate demographic datadifficulty in defining the research objectivedifficulty in translating the responsesunwillingness of the respondents to reply to survey questionsLack of appropriate methods for analyzing the dataWhich country has enacted the most stringent green marketing laws to regulate the management and recycling of packaging waste?South KoreaGermanyIndiaUnited StatesChinaCho is having difficulty with her company's advertising in Japan. As a representative of Cherry Motors, she intends to use American campaigns in the Japanese market. She is surprised to learn that the slogan "Body by Bass" (the company that makes external structures for Cherry Motors) loosely translated in Japanese means "Corpse by Bass." Which of the following problems did Cho experience with her company's advertising in this scenario?improper foreign languageimproper colloquialisms or slangimproper syntaximproper local languageimproper grammar

Answer 1

1) Inappropriate sample selection due to lack of adequate demographic data. The company shouldn't have surveyed all the families since it needed to survey only families with kids. If they didn't have the information necessary for determining who they should survey or not, they could include an initial question regarding if they have children or not.

2) Germany is the country that has enacted the most stringent green marketing laws that regulate the management and recycling of packaging waste.

3) Cho experienced problems with the use of improper colloquialisms or slang.