Question

Ramsey Jordan, a renowned scientist, decides to run for president. Knowing that he lacks popular support, he has a meeting with his campaign manager to discuss how they can turn this around. Jordan decides to spread a tailored message to the scientifically-inclined voters, highlighting his vision and credentials in the field of science. In order to reach out to specific voters, Jordan should conduct _____.

a. narrowcasting
b. stumping
c. microtargeting
d. moneybombing
e. filibustering

Answer 1

Answer: Option C

Explanation: In simple words, micro-targeting refers to the marketing technique usually used by political parties under which the entity tries to capture a target audience by focusing on a particular topic or characteristic.

In the given case, Ramsey Jordan wants to promote himself to the audience by showing off his educations quantification and visions for the future.

Thus, we can conclude that he is micro-targeting.