Question

White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled. White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups. Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar.From a consumer's point of view, in the SOUP MINI CASE, White Mountain's soup packaging is an appeal to which of the following American core values?A) achievement.B) efficiency.C) material comfort.D) individualism.E) freedom.

Answer 1

B) efficiency

Step-by-step explanation:

American culture values efficiency since it represents getting the most value or the best performance from a situation while wasting the least possible resources. American culture values time as one of the most important resources that we all have, and White Mountain's soup packaging saves both time and effort.