Question

According to recent market research, Google is one of the most valuable brands in the world. According to this research, the company and its well-known name are worth about $100 billion. This research indicates that Google has a high:

a. evoked set.
b. brand quality standard.
c. brand loyalty hierarchy.
d. brand equity.
e. perceptual expectation.

Answer 1

The correct answer is letter "D": brand equity.

Step-by-step explanation:

Brand equity is the value a company gains from its name recognition. To ensure customer loyalty the brand equity so valuable, companies must consistently produce quality products. This creates loyal customers who are willing to pay more for a preferred brand.