Question

a company that manufactures maternity care products, holds workshops from time to time. During the workshops, trained professionals show expectant mothers different exercises that can be done during their pregnancy. The trainers also demonstrate some of the company's products to the participants. This scenario is an example of _____.

Answer 1

Answer: Missionary selling

Explanation: Since during the workshops where the expectant mothers do exercises, the trainers demonstrate some of the company's products, so they do not sell directly, then it is a missionary sale. Missionary sales are those in which product information is provided, that is, a description, content, quality or demonstration as in this case. This is therefore a type of indirect sales, the goal is not to contract sales, but to provide information that will influence the consumer's decision to buy, the better the product information is placed, the greater the possibility of the buyer's decision to buy the product.