Question

Jackie is trying to convince the managers at her organization that a new information system is needed. She tells them, "This analysis shows that implementing the inventory control system will help us reduce errors by 50 percent and reduce operating costs by 15 percent a year." Which type of argument is Jackie using

Answer 1

Jackie is using facts to try to convince upper management about the need of a new information system.

Facts are probably the most solid argument anyone can give when trying to influence a decision, although they can be manipulated too.

For example if I tell you that we should do something about the terrible fact that there are over 43 million poor people in America. It is true fact but you forgot to tell that it represents only 13% of the population and proportionally it's a relatively small number and not a disaster.

If Jackie was to say the whole truth she would need to include the cost of implementing the new information system and how it affects net profit.