Question

Jolene's firm markets preplanning services for a mortician. She finds that most of her target market wants to avoid discussing future funeral needs, so she must somehow first get their attention. Jolene's firm most likely uses the ______

Answer 1

Selling orientation.

Step-by-step explanation:

Selling orientation is an organization operating model in which the organization focuses on the needs required for selling in the market that is, an organization whose operating structure is based on the selling efficiency rather than customer needs and product orientation.