Question

A local car dealership advertises quite frequently on local broadcast and cable television, and it seems as though the man in the ad is always yelling for consumers to "Come on down—you'll be glad you did!" This car dealership uses the same type of ad over and over even though the specific information changes, and consumers tend to shut out the message, evaluate it negatively, or disregard it. John is so sick of these ads that he instantly changes the channel when one comes on. This is an example of _____.

Answer 1

advertising wearout

Step-by-step explanation:

advertising wear out refers to a rapid decline in advertising's effectiveness to gain new consumers for a certain product. In most cases, advertising wear out happened because of long period of repetitive exposure to the same advertising or a change in trend among the target market.

This can be seen in the case above.

The local dealerships uses the same type of ad over and over even though the specific information changes,

Since consumers already familiar with the content, overexposure to this content only make them become bored or sick with the advert. This will most likely create an undesired effect if the consumers associate the negative emotion with the product displayed in the ads.