Question

To succeed in building a competitive advantage, a company's strategy must aim at Select one:

a. Charging a premium price for a superior product or service
b. Externally providing buyers with what they perceive as superior value
c. Internally performing value chain activities differently than rivals and building resources and capabilities that they cannot readily match
d. Becoming the market share leader and having more distinctive competencies than rivals
e. Both B and C

Answer 1

Answer: E (Both B & C)

Step-by-step explanation:

As a staff in Coca-Cola, the number one brand in the world, Externally providing buyers with what they perceive as superior value and Internally performing value chain activities differently than rivals and building resources and capabilities that they cannot readily match - is infact the main reasons Coca-Cola have stayed as the major player in the food and beverage industry.