Question

Many store brands use packaging and labeling that is similar to the more expensive national brand. The hope is that the look-alike package will elicit a similar response in consumers that encourages them to purchase the cheaper store brand. This is an example of _____.

Answer 1

Stimulus generalization

Step-by-step explanation:

When a conditioned stimulus evokes a similar conditioned response, this situation is called stimulus generalization.

For example, a child has been conditioned fear a rat then similar objects like toy rats also causes the child to be afraid.

Here, the expensive national brand's have distinct packaging. They evoke certain feelings from the customers. The other brands also start packing in a similar way in the hopes to evoke the same feelings.

Hence, this is an example of stimulus generalization.