Question

Amber had been struggling to come up with a creative idea for her marketing proposal for weeks. Frustrated, she decided to leave her office and go for a hike in the mountains to clear her mind. She enjoyed taking in her natural surroundings and thought little about her work. When she arrived back at the office, she suddenly had a promising new idea occur to her. In what phase of creative decision making was Amber during her hike in the mountains?A) Preparation

B) Incubation
C) Illumination
D) Verification

Answer 1

Answer: incubation

Explanation: In simple words , incubation refers to a process under which the subconscious minds starts working for a subject when it is placed ion an environment under which it is less focused on that subject .

In the given case, Amber had been struggling for a creative idea but after going to the mountain trip she got it.

Hence from the above we can conclude that Amber was in incubation stage.