Question

Gary, a marketing manager, is involved in planning the budget of his firm’s new marketing campaign. His focus is on developing a marketing strategy to reach specific objectives, and he does not want to rely on historical patterns or ratios. Quite sensibly, he bases the budget on the job to be done. In this case, Gary is using the _____ to set the promotion budget.

Answer 1

Answer: Objective-Task method

Step-by-step explanation: Task method is the method that collaborates the objective and the task togather in the business field. A particular organization assigns the particular money amount in marketing budget for certain objective instead of opting for random amount for advertising.

According to the situation mentioned in the question,Garry is using objective -task method for the display of promotion budget. His major focus is on improvement in the marketing scheme,he is doing so by utilizing the new marketing strategies instead of relying on the past information pattern and data .