Question

When a new product comes out that is an improvement on an existing product and that requires some minor behavior changes or some new learning by the consumer, we would classify it as a:

a. silly innovation.
b. continuous innovation
c. dynamically continuous innovation
d. discontinuous innovation
e. old news

Answer 1

Answer: The correct option is (c): Dynamically continuous innovation.

Explanation: The existing product is launched in the market with slight changes.The product almost remains the same but the presentation of the product improves. It saves the time and increases the effectiveness as it effects the product life cycle. Continuous innovation and dis continuous innovation are the two extreme ends and dynamic continuous innovation lies in the middle of both. Consumer habits are changed by such continuous innovations.