216k views
0 votes
Before launching its latest line of environment-friendly and child-friendly wooden toys, a toy manufacturer gave samples of these toys to a large and culturally diverse set of families. It then conducted a survey in which the parents were asked to rate the toys on a step-wise scale of "not satisfied" to "extremely pleased." This research is most likely an example of _____ research.

User Relsell
by
4.2k points

1 Answer

3 votes

Answer:

Quantitative

Step-by-step explanation:

In quantitative research an observable phenomenon is studied and analyzed via mathematical, statistical, or computational techniques. It is generally done in order to prove or validate a hypothesis. Numerical data is used in this type of research.

In qualitative research non numerical data is recorded by observing phenomena.

Here, the respondents are asked to answer a question according to the scale provided. This data will then be statistically analyzed and conclusions will be drawn hence this type of research is quantitative research.

User Shubham Kumar
by
4.6k points