Question

Susan works for Procter & Gamble. She has been told that the company wants to test a new product idea on some of its consumers. The budget she is given is way more than she thinks she will need, so she does not feel that money will be an issue. Susan would like to get highly accurate data. She wants to encourage respondents to be as detailed as possible in their responses. Which survey method would work best for Susan?

Answer 1

Answer: Personal interview surveys

Step-by-step explanation:

Personal interview survey which is also referred to as the face to face survey, it is the survey technique or method which is utilized especially when there is a specific target population involved. The motive or purpose of conducting the this survey is so as to explore responses of the individuals in order to gather deeper and more information and data.