Question

Kellogg's has several cereals targeted at different types of users. This is an example of multiple products aimed at multiple markets. Manufacturing these different cereals is clearly more expensive than producing one, but seems worthwhile if it adds to the manufacturer's sales revenues and profits, serves customers' needs better, and Question 3 options: 1) conforms to all FDA guidelines. 2) creates economy of scale. 3) doesn't reduce quality or increase price. 4) decreases the cost of the physical plant. 5) stabilizes the sales revenues and profits.

Answer 1

The correct answer is number "3": doesn't reduce quality or increase price.

Step-by-step explanation:

Different groups of people within a market imply different needs and preferences pushing companies to diversify in order to fulfill them. Though, one of the main characteristics of that diversification must be accessibility. Companies expect to gain in sales thanks to the segmentation of the market but not necessarily by increasing the price of the new products being sold or decreasing their quality.