Question

Ron sells commercial-grade tools to building contractors. Whenever he visits his customers, he looks to see whether they are using his tools for other tasks or have modified the tools for some other purpose. These customers are __________, who can provide ideas for new and improved products.

a. lead users
b. market testers
c. concept testers
d. reverse engineers
e. early adopters

Answer 1

Letter a is correct. Lead users.

Step-by-step explanation:

Lead users are the consumers who adopt some offer to benefit and solve their needs. These consumers find innovative solutions for products not yet created, modifying them so that they can solve any anticipated need. These users are very important to companies, because by analyzing their creativity, the product can be modified and enhanced functions that were previously perceived by lead users.