Answer: Contingency planning
Explanation: In simple words, it refers to the planning under which an organisation plans to cope with a situation that may or may not happen in the near future. The situation for which planning is done relates to a significant event that highly impacts the organisation.
In the given case, Stars and stripes are planning to face the problem of low sales even though they are performing well in the market for the present time.
Hence from the above we can conclude that the correct option is B.