Answer:
technological discontinuity
Step-by-step explanation:
This is the term which states that if there is any technological disability, in the organization, as there is an advance technology in the competitive businesses which shall overpower the business.
This clearly demonstrates the fact that the business is running back from the current advancement in the technology in the market. For this the company thinks to become the leader in digital imagining. Which will ensure the technological discontinuity will not affect the business.