Question

While many energy drinks target teen and young adult males with extreme sports themes, 5-hour Energy frequently advertises toward adults needing a quick and easy way to get through a busy workday. The strategy for 5-hour Energy would be described as ________ positioning.

Answer 1

Differentiation

Step-by-step explanation:

Differentiation positioning may be defined as the appropriate value provided by the services to their customer. Different positioning helps the companies to target the audience effectively.

Energy drinks are preferred for young adult males. The 5 hour strategy of energy is differentiation positioning because the appropriate value has been used here. This strategy is effective to gain the interest of audience and benefit the producers.

Thus, the answer is differentiation.