Question

Walker was gathering information on plasma and LCD TVs because he wanted to purchase one for his household. He bought several electronic product magazines, visited several electronics stores, searched the Internet, and paid attention to the ads in the newspaper to learn more about this product. However, he was confronted with so much information that he could not attend to all of it. In fact, he it got to the point that he would not attend to it and became frustrated. This is an example of _____.

A) information overload
B) information burnout
C) shopping burnout
D) giving up
E) consumer backlash

Answer 1

Answer: Information overload

Explanation: In simple words, it refers to a situation when one starts having issues regarding understanding and solving a problem due to too much information collection regarding that particular subject.

In the given case, Walker suffered the same thing as he collected too much information from different sources and at the end got frustrated.

Hence from the above we can conclude that the correct option is A.