Question

Bryan knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer. To accomplish this goal, Bryan's firm must look at everything it does

Multiple Choice
a. in order to value each person in the organization.
b. for each generational cohort. to avoid cultural clashes.
c. from a consumer's point of view.
d. to sensitize organization members to ethical values.

Answer 1

c. from a consumer's point of view.

Step-by-step explanation:

Value based marketing is focused on providing value to consumers. Companies become customer centric which means that everything the organization does requires that it considers the customer and its needs and the attention should be on analyzing the consumer preferences.