Question

Excel Enterprises uses a Web​ site, online social​ networks, and print advertisements to promote its products. Since Excel Enterprises practices integrated marketing​ communications, all these different brand contacts maintain​ ________ in design and tone.

Answer 1

The correct answer to the following question will be "Consistency".

Step-by-step explanation:

Through combining branding correspondence, anyone can assume that somehow the various products operating underneath Excel Enterprises get the same basic structure, therefore the marketing department can probably sell certain functionality, despite having to set up multiple characters or guidelines per item.

• This homogeneous layout eventually becomes comfortable for the consumer, a description of compatible architecture in the manual, as well as the tone is retained via the major products.
• However when you switch between MS Excel to Word, they recognize that each program's use is specific, but perhaps the interface is always the same, helping yourself to understand the fundamentals of someone's UI, through knowing another.

So, it's the right answer.

Answer 2

Consistency

Step-by-step explanation:

Bi integrating marketing communications, we can infer that the different brands working under Excel Enterprises have the same basic design, so the marketing department can sell their features easily, without having to create different campaigns or protocols for each individual product.

This homogeneous design then turns intuitive for the user, a textbook definition of consistent design, and the tone is maintained through the different brands.

Just like when you move from Microsoft's Excel to Microsoft's Word, you know the usage of each program is different, but the layout is the same, allowing you to understand the basics of the UX (user interface) of one, by understanding the other.