Answer:
A text is not a literal text, but in Semiotics refers to a combination of signs, signifieds and mechanisms like metonymy. A text could be a sentence, a paragraph, an image, a story, or a collection of stories.
A collection of signs in a single photograph or painting, a video clip, a television show, a feature film. Whenever signs come together in the land of semiotics, they become texts. These texts can be understood, rearranged and put together in different combinations, with different meanings to different groups of people.
Cultural texts refer to sign systems, storytelling tools and symbols that contribute and shape a society’s culture. They have underlying cultural meanings. They either require certain cultural knowledge to be understood, they are produced through a certain cultural context or, as most texts do, become representative of a culture and its values.
Just as society forms and is formed in part by messages in the mass media, so it goes with culture. Cultural products and their popularity can influence which media channels people prefer. Conversely, changes in media and ICTs can lead to changes in how we produce culture. Social media increased the connections between people and created an environment in which you can share your opinions, pictures and lots of stuff. Social media improved creativity and social awareness for our society by interacting with other people and sharing new ideas and opinions.Nov 28, 2016