Question

Sonya is considering launching a daycare center in her community and uses information from the U.S. Census Bureau to determine the number of children who are less than six years​ old, the number of households with children​ present, and a breakdown of the household incomes in her community as she assesses the feasibility of her business idea. What type of market research is Sonya​ using?

Answer 1

Answer: Secondary research

Explanation: In simple words, secondary research refers to analyzing an existing research done by some other party for the benefit of oneself.

In the given case, Sonya is planning to start a day center and for the objective of analyzing the market and the potential customers she used the data from the research that is conducted by the US census bureau.

Hence from the above we can conclude that Sonya is using secondary research.