Question

Quentin is a realtor selling high-end homes priced over $750,000. Before showing a property to prospective clients, Quentin makes sure they are pre-qualified for a home loan commensurate with the price of the house. This pre-qualification is based mainly on the client's income, which is what type of segmentation variable?

Answer 1

Th answer is: demographic variable

Step-by-step explanation:

Demographic variables are important because they affect the consumers' needs. They include consumers' characteristics like:

• age: marketing targets different age groups (kids, millenials, middle age, etc.)
• gender: male, female, LGTB
• Income: (used in this case) low, middle or high income
• education: finished college, university or high school
• family situation: married or single, with kids