Question

The population around Las Vegas grew more than 85 percent during the last census period. With this population growth expected to continue, St. Rose Dominican Hospital has announced plans to add a third acute-care hospital to its system in the Las Vegas area, "designed to meet the future needs of our valley’s rapidly expanding population." St. Rose Dominican Hospital is relying on _____ segmentation.A. psychological

B. geographic
C. demographic
D. psychographic
E. purchase-occasion

Answer 1

The correct answer is B. geographic.

Step-by-step explanation:

Geographic segmentation refers to the division of the market taking into account the geographical differences between one place and another, when distributing the products or services. Geographic segmentation helps to collect and analyze information according to the physical location of people.

This kind of segmentation is an important source of data for marketing, to know the places indicated to sell or carry out advertising campaigns. Geographic segmentation divides markets into different geographical units and this is important because the characteristics of consumers are different.