Question

Recognized for excellence by Advertising Age, Alma creates advertising to reach diverse segments by "focusing the work on a deeper cultural knowledge, elevating the work beyond the clichés." For its clients, including Kraft and Revlon, Alma creates ads that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races and ethnic groups. Alma's ads are a part of programs incorporating _______.

A. psychographic differences.
B. population inputs.
C. multicultural marketing.
D. a value consciousness.
E. macroeconomics.

Answer 1

Answer: Option C

Explanation: In simple words, multicultural marketing refers to the marketing by taking into consideration the beliefs and customs of different races or ethnicity etc. In such marketing the organisation tries to target more than one potential market.

In the given case, the company is depicting the attitude and lifestyles of different communities in their marketing activities.

Hence from the above we can conclude that the correct option is C.