Answer:
Current market conditions and the location of the property.
Step-by-step explanation:
The first term, current market conditions, is very important since they directly impact the rates, meaning that if the conditions are good, the rates will also be high.
The location of the property is also very important because it influences the rates: if there are malls or restaurants nearby, the prices raise. On the other hand, if the house is in a bad neighborhood, the rates will fall down.