Question

Mel’s Diner is a popular café that specializes in home-cooked meals, friendly service, and a menu that contains vegan and vegetarian dishes (menu items that no other restaurant in the area offers). Mel’s Diner is engaging in strategic positioning by offering the unique menu items of vegan and vegetarian dishes.

Answer 1

The answer is: Mel´s Diner is engaging in a Niche Marketing Strategy

Step-by-step explanation:

A niche marketing strategy takes place when you concentrate all your marketing efforts on an specific and well defined segment of the population.

Mel´s Diner is differentiating themselves form all the other restaurants in their area by offering vegan and vegetarian dishes.