Question

As you know, Barbie has broken up with her long term squeeze, Ken. She's decided she wants to get involved in some projects to keep her mind off heart-broken Ken. So Barbie decided to create a clothing line, snack foods, hair products, and new aerobics equipment. All of these products will be manufactured in Barbie's very own pink factory and will be sold with the Barbie brand on them. This type of branding is best described as:

Answer 1

This type of branding is best described as Brand extension

Step-by-step explanation:

Barbie create products of different categories and the existing brand name is extended to a new product category. Brand extension strategy assumes an existing brand name, but combines it with a new product category. Benefits of this strategy are instant recognition and faster acceptance and saving substantial advertising costs. The risk is that may confuse the image of the main brand.