Question

To satisfy the demands of the Indian market, Mary Kay developed the Mary Kay MelaCEP Whitening System, which contained seven products specifically formulated for Asian skin, and which was marketed using an existing skin regimen communication campaign. The MelaCEP Whitening System is an example of a ________ because the skin care product’s characteristics were modified to increase sales and perceived value in the Asian market.

Answer 1

The correct answer is Product adaptation.

Step-by-step explanation:

Product adaptation is the process by which it is modified so that it is well received by different customers or markets. An adaptation strategy is particularly important for companies that export their products, as they ensure that they meet the cultural and legislative demands of the country they are targeting.

Adaptation is also important for companies that want to introduce new products into new markets but do not have enough resources or means to develop completely new items.