Question

Consumers subconsciously screen out stimuli that they find psychologically threatening, even though exposure has already taken place. This is consistent with the perception factor of ________. selective attention selective exposure perceptual defense perceptual differentiation perceptual organization

Answer 1

Perceptual defense

Explanation:

The perceptual defense is a process by which a catalyst alarming offensive and disagreeable are either not perceived or per-verted in perception especially when presented as brief flame. It is a non-recognition threatening stimuli. A stimulus may register outside of the awareness and bring about a change in response

There are two conditions must be there

1) The stimulus must be relevant

2) It must be maintained over time.