Answer:
d. the value of the resources
Step-by-step explanation:
The factor that would be most influential in making the decision is the value of resources because they have to consider which resource would be most valuable and if they would be able to use the resource in a way that will allow them to achieve what they want.
The other options are not correct because the band members are the labor, the consumer appeal is not important as they are not manufacturing a product and they don't need a lot of capital.