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In 1957, one researcher decided to investigate the power of subliminal advertising. At a movie theater, he inserted single-

frame Coca-Cola and popcorn ads among the 26 frames projected on the movie screen every second. The appearance of the ads was so rapid that the audience was unaware of seeing them. But the researcher concluded that people's
subconscious minds perceived the ads. His evidence? Coca-Cola sales increased 18 percent and popcom sales 57.9
percent after showings of the films with subliminal ads.

a. People enjoy drinking Coca-Cola and eating popcorn while at the movies.

b. Subliminal advertising is more effective on movie screens than on TV sets.

c. Subliminal advertising appears to influence some people's behavior

User Keagan
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2 Answers

3 votes

Answer:

c

Step-by-step explanation:

Subliminal ad. appears to influence people's behavior.

they didn't see it but there brain did.

User Curioustechizen
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4 votes

Answer:

c. Subliminal advertising appears to influence some people's behavior

Step-by-step explanation:

More often than not the subliminal mind decides what we are doing or thinking, subiminal mind takes decisions that the conscient mind often can not, advertising for that subliminal mind is way more effective than doing it for the conscient mind since you won´t even notice making the decision for buying something or not.

User Darshan P
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